The 20 Things You Must Know About Music Online

The original New Music Strategies e-book is still (almost) as relevant and useful today as it was when it was released way back in 2007. Now downloaded almost half a million times, CD Baby sent it to every one of their artists when it came out, and the founders of Bandcamp have (very kindly) said that it was foundational in the development of their service, which launched the following year.

It’s now available for Kindle and iPad as well as a PDF version.

Here’s the blurb:

You’re always hearing that the music business has changed. That’s not quite true. In fact, it’s changing – and that’s quite a different thing.

Facing that change, and negotiating it as it happens, is one of the biggest challenges for independent music businesses. The best way to navigate in such interesting times is to really understand what’s going on around you, so you can adapt and respond appropriately.

You don’t have to be a computer whiz – you just have to understand some basic principles. I reckon there are about 20 of them. If you understand these, and apply their principles, you’re off to a good start in the new media environment.

They’re in no particular order. They’re all important. I’ll start by listing them, and then I’ll go into each in a bit more detail.

You can download your copy of the book and pay whatever you want – including zero.