Newsweek article in which the CEO of Creative Technologies more or less declares war on Apple’s iPod:
Most customers of creative Technologies don’t even know it. They’re the millions who have the Sound Blaster circuit boards in their PCs that process the audio boomed through the speakers. The Singapore-based company has thrown its energies into digital music players, a field it entered well before Apple’s introduction of the market leader, the iPod. Nonetheless, founder and CEO Sim Wong Hoo thinks his own products—the flash-based MuVo as well as the direct iPod competitor, the Zen Micro—can hold their own with Steve Jobs…
