Mar 14, 2013 |
A collection of genuinely helpful advice to people starting out in the music industry.
After several months of sending emails to friends and colleagues across the music industries, gathering articles and collating wisdom, my new book is finally ready to launch.
Out tomorrow, The 360 Deal is an e-book from New Music Strategies that brings together short articles by an incredibly diverse range of people with a lot of experience in music and the music business, each giving the best possible advice they can think of to pass on to someone just starting out. There’s some real wisdom in there – as well as lots of solid, practical advice.
And all the proceeds are going to an amazing music charity in India.
The 360 Deal is a work in progress. It will grow as time goes on. I have close to 100 articles in the book already – and I’m aiming for 360 in total. 360 words of wisdom by 360 musicians and music professionals. Anyone who buys the book will automatically get free updates as the book grows.
Here’s the blurb:
New Music Strategies has brought together some of the most forward-thinking musicians and industry people to each contribute 360 words outlining the best advice they can give to young musicians and new music industry workers. The advice they themselves would want to hear if they were just getting started in music now.
Rock star or professor, DJ or classical violinist, record label exec or community music worker – here’s a group of people who have been where you’re at in one way or another, they know a bit about what lies ahead, and they have useful knowledge to share.
The 360 Deal will grow over time as more advice from musicians and music business professionals from around the world are collated and added to the project. We’re working towards 360 contributions.
360 articles of 360 words for $3.60 (more if you wish). That’s our 360 Deal.
All proceeds from this book go directly to Music Basti – a youth-run charity based in New Delhi that brings music workshops to children affected by extreme poverty.
Check out (and buy) The 360 Deal here.
More of my books here.
Jan 3, 2012 |

I’ve been working on and off for the past few months on a book I’ve decided to call ‘Music in the Digital Age‘.
My intention is to finish it this year – and because the year is going to be a busy one (not least because of my commitment to writing another book called Radio in the Digital Age), I’ve decided to give myself a bit of an extra incentive.
So I’ve published the book. Launched it today. It may not be finished – but it’s available here now. You can go and download it whenever you feel like it. Pay whatever you want (including free). It’s available as a PDF, and in iPad and Kindle-friendly versions.
(more…)
Mar 22, 2011 |

Had a great meeting in London today with Toby Moores (aka @sleepydog on Twitter). Steve Lawson and I popped along to have a chat with him about an idea we’ve been kicking around for an online event, and as the power behind Amplified, Toby knows a good deal about such things.
In fact, it’s fair to say that after a couple of careful questions, he unleashed a veritable torrent of knowledge concentrate. Good ideas, proven strategies, innovative approaches and bang-on analyses of what makes an online event work and what doesn’t. I took notes furiously – and if the trans-Atlantic online New Music Strategies interactive knowledge exchange event scheduled for later this year is anywhere near as awesome as we hope – it will be in large part due to this conversation.
And yep – I’ve sort of let the cat out of the bag. The NMS team will finally be doing something public-facing in 2011. It will be unlike anything you’ve come across so far about music on the internet – and you can be involved. In fact, we sort of insist.
Jan 15, 2010 |

Ian, Andrea, Steve and Saskia – New Music Strategies
Love this shot. Not only is it a good capture of these four people at work, it’s also pretty much the moment we became a new business.
Ian Wallman (Oxford & Birmingham), Andrea Goetzke (Berlin), Steve Lawson (London), Saskia Troccoli (Amsterdam) and I came together to meet in Groningen to see if we could work together and start a new company under the New Music Strategies banner.
It’s already something more exciting and interesting than I had in mind – and they’re an amazing bunch of creative, talented and really intelligent people.
I’ve posted an explanation of what it is we’re going to do here. And no, it’s not vague – it’s open and inclusive… :)