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30 days of ideas – 14: I Made You A Tape


This is for you. Just you.

Today’s idea is another music one – but it’s almost the reverse of yesterday’s. This one’s not about showing off. It’s private, and it’s very, very personal.

For some reason, people who make online mixtape services – sometimes very good ones – completely forget the reasons they used to make tapes for people back in the days of actual cassettes.

They think it’s about sharing their music taste with the world. Okay, perhaps sometimes it is – however, I don’t know about you – but the reason I used to make mixtapes on cassette was to communicate something personal with a specific individual.

Yes, it’s about displaying superior specialist knowledge in a world where most people are better than you at most other stuff – and yes, it’s about saving people you like from their own bad taste – but mostly, it was about getting that girl to like you.

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