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Toasters and hairdryers all over again


Photo by mkorchia

In a new Wired magazine article called The Web Is Dead, Long Live The Internet, Editor in chief Chris Anderson (author of ‘The Long Tail‘ and ‘Free‘) declares the demise of the web browser in favour of dedicated apps on devices such as iPads and iPhones (no mention of Android handsets, then).

It’s an interesting article – or rather, the first half is a reasonably convincing and interesting article, and the second half is a slightly less interesting, less convincing one. But Anderson’s technologically determinismistic search for cause and massive societal, cultural and economic effect gets in the way – and he ends up saying little, which is a shame, because there’s actually a good point to be made here – though it is one I’ve sort of made before.

In short:
1) the internet is like electricity;
2) individual pieces of software that use the internet (browsers, email clients, iTunes, etc) are like appliances that plug into that electricity; and
3) you CAN dry your hair with a toaster, but it’s not the best tool for the job.

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