Read this: T-Mobile calls the tune in Europe
It might not be music to everyone’s ears, but ring tones have proved to be a massive market, writes Bloor Research analyst Rob Bamforth. From bedroom composers to big business mobile operators, demand has exceeded all expectations.
And now – you can set the ringtone that sounds on your friend’s phone when you ring them. It costs, but of course that’s a small price to pay so that your phone call can be announced, not just by your name on their caller display – but your signature tune. You’ll know how much they like your taste in music by how long they take to answer.
And wrong numbers are just going to be so much more embarrassing than ever before.
But here’s the tricky question from a copyright and legal perspective: at what point does that become a ‘public performance’ – and therefore liable for composer’s royalties?
