I’ve just sent out my first ‘message from the author’ from my Leanpub account.

Sadly, as is sometimes the case with new features on websites, there are one or two bugs still to be ironed out in the system and so it looks like the formatting got a bit messed up. Instead of a nice looking email, readers were sent a big block of text with HTML tags where simple paragraph and line breaks should have been.

Unfortunate and disappointing, but (hopefully) hardly catastrophic. At any rate, I thought I’d repost the message to my readers here. If you’ve downloaded Music in the Digital Age – this is the email I wanted to send you.


Thought I’d drop you a note to let you know what’s going on with Music in the Digital Age this month. Lots to report.

You’ll probably already know (unless you’ve only just downloaded and haven’t started reading yet) that one part of the function of the book is to revisit and bring up to date my 2007 book ‘The 20 Things You Must Know About Music Online‘. So far I have 11 of the 20 things covered, and I’m working through them one at a time, reflecting on them and bringing them up to date. My plan is to put out the next update of the book in mid-March with that section of the book finished.

The other big development going on at the moment is that I have a bunch of translators all over the world working on getting Music in the Digital Age into different languages. There are already German, Estonian and Greek versions available for sale on Leanpub, and I have Spanish, Portuguese, Finnish, French, Hungarian, Hebrew, Japanese, Dutch, Swedish and Thai translations in the works. There’ll also be a version in the Scottish Doric dialect – and I’m on the lookout for more. Translators get a 50/50 split on all sales of their version of the book.

On that note, I’ve been thinking a lot about pricing for the book recently, and reflecting on the ‘Pay What You Think It’s Worth – including zero’ model I’m currently experimenting with. I’ve decided to stick with it – at least until the book is finished – and perhaps beyond. That way, there’s a zero-risk and zero-cost way for people to check out the book if they want to, and THEN decide what it’s worth to them.

So – if you’ve downloaded the book for nothing just to see what it’s like, you can now choose to pay later on if you want to. I’ve set up a page with a cool slidey thing that lets you choose a price, and select a bonus gift from me – from a thank you note, right up to me buying you a beer somewhere so we can sit down and chat about your music business in person.

You can check out ‘the cool slidey thing’ here.

Finally, here’s something I’ve been really excited about recently. Quite a few people I know have been talking about releasing their own books this way using Leanpub. Some really interesting stuff – from bread-making to fantasy novels. Here are a couple of recommendations for you. Books worth reading by people I know and like.

‘This Much I Know’ by Pete Ashton gathers together the best of the thoughtful, surprising and fascinating blog posts he’s known for, tracing the development of social media from the first coining of the phrase to its integration into our daily lives (and our businesses). It’s a fascinating slice of internet social history by one of the sharpest, most insightful and no-nonsense minds thinking about the web, how we use it and what it means.

‘Batting at Number 10’ is a collection of short stories by my father, Chick Dubber. After a long career as a typesetter, writing the words of others, Chick started to tell his own stories in his retirement – and they are warm, touching and very human tales, often with a wry twist and a sense of humour, but never shying away from some of the harsher realities of life. I can’t tell you how much I love that he has written this book.

That’ll do from me. All the best – and thanks so much for reading Music in the Digital Age. Your feedback and questions are always appreciated – and have already helped improve the book. Look forward to hearing more from you. I’m @dubber on Twitter.

Have a great weekend, and I’ll get back to the writing.


Andrew Dubber