Comments on: How the brain evolves: the five ages of media http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/ This is my blog. It's about the things I do and stuff I find interesting. Thu, 10 May 2012 09:46:33 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Neil Cocker http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/#comment-770 Neil Cocker Sun, 13 Jun 2010 13:45:29 +0000 http://www.andrewdubber.com/?p=3950#comment-770 One of the things that intrigues me most about this is the decreasing length of "cycles". It's something I've noticed too. I referenced a related topic in a talk the other day about music promotion and how the trend of magazine mounted flexi-disk giveaways, for example, lasted for years but most digital marketing trends now have a successful lifespan of One of the most exciting things is that at this rate we'll probably experience 3 or more "ages" during our lifetimes, whereas our ancestors would only ever have experienced one. One of the things that intrigues me most about this is the decreasing length of “cycles”. It’s something I’ve noticed too. I referenced a related topic in a talk the other day about music promotion and how the trend of magazine mounted flexi-disk giveaways, for example, lasted for years but most digital marketing trends now have a successful lifespan of

One of the most exciting things is that at this rate we’ll probably experience 3 or more “ages” during our lifetimes, whereas our ancestors would only ever have experienced one.

]]> By: Chris Russell http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/#comment-769 Chris Russell Mon, 19 Apr 2010 18:36:55 +0000 http://www.andrewdubber.com/?p=3950#comment-769 Amazing Article. Totally agree with all the ideas expressed. Amazing Article. Totally agree with all the ideas expressed.

]]> By: Jonny Dark http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/#comment-768 Jonny Dark Mon, 19 Apr 2010 12:11:48 +0000 http://www.andrewdubber.com/?p=3950#comment-768 I still keep the 20 things eBook handy on my desktop and often recommend it to people. I look forward to what you write in this one :) I still keep the 20 things eBook handy on my desktop and often recommend it to people. I look forward to what you write in this one :)

]]> By: Suzanne Lainson http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/#comment-767 Suzanne Lainson Mon, 19 Apr 2010 02:30:39 +0000 http://www.andrewdubber.com/?p=3950#comment-767 I've been exploring the concept of transmedia lately. Basically we're entering an age where many art forms need to be delivered across multiple platforms, some intersecting more than others. (This blog post has a good description as to how transmedia is different than cross-media. http://www.giantmice.com/archives/2010/04/towards-a-definition-of-transmedia/ ) That means that musicians of the future may need to have an expanded set of skills. They may need to think not just in terms of music, but also text, video, games, etc. Or at least they may need to work as part of a team that delivers all of that simultaneously. And then, on top of that, if anyone wants to make any money, someone has to think about business models that go along with the art. I’ve been exploring the concept of transmedia lately. Basically we’re entering an age where many art forms need to be delivered across multiple platforms, some intersecting more than others.
(This blog post has a good description as to how transmedia is different than cross-media.
http://www.giantmice.com/archives/2010/04/towards-a-definition-of-transmedia/ )

That means that musicians of the future may need to have an expanded set of skills. They may need to think not just in terms of music, but also text, video, games, etc. Or at least they may need to work as part of a team that delivers all of that simultaneously.

And then, on top of that, if anyone wants to make any money, someone has to think about business models that go along with the art.

]]> By: Hamish MacEwan http://andrewdubber.com/2010/04/how-the-brain-evolves-the-five-ages-of-media/#comment-766 Hamish MacEwan Mon, 19 Apr 2010 01:05:41 +0000 http://www.andrewdubber.com/?p=3950#comment-766 ebook? ebook?

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