30 days of ideas – 08: Smart Business Cards  


My card

Today’s idea is a fairly simple one: a business card that remains relevant and current no matter whether you change your job, your address, your phone number or your email address.

People you give your card to simply open up a generic reader application on their computer, hold the card up to their webcam – and not only are your details in the computer, but they’ll automatically update in their system if you change any of your info on your account.

But perhaps even more cleverly, using the various APIs available on different services, users can also very simply elect to friend you on Facebook, follow you on Twitter, add you as a contact in LinkedIn, Flickr, Last.fm, Skype… or any other number of services.

Go to a conference, collect a bunch of these, and it’s a simple matter of holding them up to your webcam or showing them to your iPhone one at a time to be scanned, added to your contacts database, and social networked up.



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7 Comments

  1. Indeed, when I was in Japan recently, the webmaster for TOKYO FM handed me a card with his details on (for humans) and a QR code with his details in (for a computer). The Japanese – one step ahead, as always.

    Posted March 10, 2010 at 11:20 am | Permalink
  2. Just found it. The QR code turns out to be just a link to the website – though it could be a link to his hCard (which http://james.cridland.net/contacting_me/ is).

    Posted March 10, 2010 at 11:24 am | Permalink
  3. Neat – but a more practical solution is for the barcode to decode to the URL of a page which has your contact details in pain text, as an hCalendar microformat, and downloadable as a vCard. You should also include the URL in plain text, for they benefit of people without the necessary scanning application.

    Posted March 10, 2010 at 11:27 am | Permalink
  4. Dubber

    I’m not married to the QR code – I just thought it visually represented the idea nicely.

    No objection to throwing a URL in the mix as well… but the key to this idea is not a vCard or microformat piece of text – because in order for that to remain relevant, the user would have to revisit the site, redownload the updated information, and re-import it into their system.

    The trick here is more along the lines of the kind of dynamic updates that Plaxo do (the one bit they do well, though their service is a mess of far too many ideas) – and with the integration into social and business networking sites through API.

    In other words – the whole point is that you put the information into your computer only once (and without effort) and then a) it’s always up to date, no matter what happens; and b) you can connect to that person through whatever platforms they enable and you select.

    Posted March 10, 2010 at 11:50 am | Permalink
  5. There’s no reason why someone can’t write an app that “subscribes” to an hCard, and polls it on a regular basis to check for updates (or, for that matter, why a protocol couldn’t be agreed for the server on which the hCard sits to ‘ping’ the apps which have subscribed to it; or to emit a feed entry, when anything changes).

    An alternative solution is to never store contact details locally; only URLs, and to fetch the contact details each time you need to use them – but of course that requires an “always on” connection and has several potential single-points-of-failure.

    Posted March 10, 2010 at 12:04 pm | Permalink
  6. Dubber

    Clever.

    Posted March 10, 2010 at 12:15 pm | Permalink
  7. I have been using this business card since 2005 … http://frapple.com/uploads/mab_card2.gif Anyone who wants a direct keyword link to any online page, or even an email link, it’s free at http://www.frapple.com We are also into the 2D barcode space, IMHO, still a little ahead of it’s time for mainstream … but a keyword link along side, provides the best of both. Cheers … Mike

    Posted April 12, 2010 at 2:41 pm | Permalink

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