Last week I came up with a silly idea for a website. A place you could make a wish. That was kind of it. My name is Andrew, and I wish for a pony. That sort of thing.

And then people would come along and make their own wishes, or see that you’d wished for a pony and go ‘I wish that too!’. Very simple, dumb stuff - but the sort of thing that people seem to like.

I so wish…

And so I told my friend Stef who made Odadeo about the idea, and he made it for me.

Then we put some ads on it that are contextually relevant to the wish - that is to say if you wish for ponies, you’re going to get ads for books about ponies. With any luck, people will see things that they’re interested in, and while they’re waiting for their pony to arrive, they can read about ponies.

It took Stef a matter of a few hours to code the site (he’s quite clever) and then it took us a few days to get the domain and hosting sorted out before it could be launched… but now it’s live.

The plan is to make the wish speech bubble into something you can easily embed onto your blog or social networking page, and make it go a bit viral.

But you can be one of the first to take it for a spin, as it’s only been live a couple of hours.

What do YOU wish?

http://isowish.com