If ever you needed a barometer of exactly how geeky I am, there’s always the fact that I am insanely irritated by a logical fallacy that lies at the heart of so many surveys published in the popular press: Post hoc ergo propter hoc. After, therefore because. Someone’s always announcing the death of radio. It’s [...]
Categories: Uncategorized
Headline results from a recent piece of commercial research raise some interesting questions about whether the listenership for music radio is likely to disappear. The press release is at www.bridgeratings.com – the background at http://www-cntv.usc.edu/friends_alumni/MMS091505.pdf Quoting the Bridge ratings press release: 85% of the total sample would choose their MP3 player over traditional radio as [...]
Categories: Uncategorized
